DKMS, the German Bone Marrow Donor Center, is part of a network of organizations under the umbrella of DKMS Life Foundation donations. They provide stem cell donations of blood cancer patients and give them a new life by chance.
It was a pleasure helping them to explain how easy is getting register as a donor and how important it is for many people that daily are diagnosed with leukaemia. How awesome would be for anyone saving a life today.
Because of the good results we got with the first video, DKMS asked for more. The goal was to eliminate the fears that stop people to register as donors by explaining clearly the two possible processes to donate stem cells.
There are two ways to extract stem cells. In most cases surgery is not necessary. So we opted for expanding the color palette to make the visual design more optimistic. We wrote a new Frank's story and this was the result...