Commissioned by Random, in 2011 I help to design two online campaigns for Heinz in Europe and a key visual proposal for the new plant bottle packaging. First harvest was the first campaign.
It was designed to show how Heinz produces their new premium ketchup. From seed to bottle to store. A realtime story that tracks the growth of the plant, shows time & weather updates and exclusive content.
The time line was the main navigation system, it allowed users to interact with the plant and visualise the content in the right time-lapse context.
The website was able to show 4 different weather conditions during day or night...
...based in real time data about the Heinz tomato fields in Portugal
Heinz Tomato Ketchup introduced a new cap that guaranteed the utmost squeezing precision. We decided to ask our Facebook fans across Europe to establish a special Heinz measurement scale with us, as squeezing would never be more precise.
What is a drop? What a splash? Across Europe people showed us what they thought were the right measurements for Heinz ketchup. We were able to establish an actual condiments scale. Recipes will never be the same!
As part of a pitch process, I worked on a key visual development proposal for the new Heinz Plant Bottle.