Shop the look
Shop the look
Shop the look
Red Away
Red Away
This creative concept is about celebrating women’s football. Fans and footballers alike. We featured a local team and highlighted how they show up for each other as well as for the big female players in the Women’s World Cup. It shines a light on female football at every level, anywhere in the world. It focuses on the community aspect that comes from being part of a local team –the fun, support, and connection that comes with it – as well as their respect and admiration for the big female football stars at the top.
Wilf Eddings Creative Director
Quim Español Creative Lead
Minette Paes Copywriter
Laura Bury Copywriter
Jizelle Bautista Project Manager
Craig Melton Producer
Sonja Prins Producer
Jake Catterall Art director & Designer
Ron-Peter Wormgoor Designer
Juanita Richards Photographer
Loupe Retouching
Triple Black
Triple Black
Triple Black 2020
We start with a simple and clear insight: Black matches everything - all colors, all shades. In an ever-changing world, black can be relied on as the constant. The copy is simple and to the point. We focus on Triple Black as the constant; each color changing reaffirms the consistency of black. We invite consumers to be as expressive as possible in their style combinations, safe in the knowledge Triple Black grounds everything.
The hero film features short looping dance movements. Each short loop shows a dancer wearing a different color in respective locations. Graphical treatment grounds the creativity to visualize the full-color spectrum- Triple Black goes with everything.
Credits
Wilf Eddings Creative Director
Quim Español Creative Lead
Korinna Bognar Producer
Joao Mestre Designer
Billy Pols Director
Jurgen lisse DoP
Govert Janse Editor
Triple Black 2021
Triple Black 2019
Halloween
Halloween
GHOSTED!
“Ghosting” people is pretty much only acceptable once a year – and that’s at Halloween. But that doesn’t mean that the mischief, fun and Halloween shenanigans should end on November 1st! So to celebrated the launch of our exclusive kicks in true Halloween fashion, we ghosted each and everyone of our customers literally by vanishing right in front of their eyes. Letting them know that if you got that spooky spirit, Halloween can be all year round.
This route has three models turn into ghosts leaving behind a shell of shoes/clothes. The silhouettes are clearly human-shaped, but the shoes are empty. We incorporate animation to have the models vanish/go sheer gradually and amplify the spookiness of the visuals. There’s something weird going on this Halloween but we can’t quite put our foot on it.
