Collaborating with miadidas team marked a significant milestone for our team. We transformed their communication strategies, venturing beyond static templates into innovative digital experiences, including static imagery, CGI, augmented reality, and organic social content. The team's potential garnered recognition beyond the digital realm.

A story in every box

Based on the uniqueness of each design made by miadidas consumers we designed a digital experience with a unique story for each customizable silhouette linking it with the value of originality.

New York City miUltraboost Xeno

We wanted to shake things up in how Adidas drops new stuff. So, we came up with a cool AR experience for the hot Ultraboost Xeno. Teaming up with RESN, we sent this unique AR thing to a limited crew. They got to access and personalize their sneakers through an AR app. Plus, they were invited to snag their custom kicks at a laid-back Adidas Xeno Party. Only those with the AR experience invite got into this invite-only party.

Create with miadidas SS18