At the heart of our purpose lay supporting our business and digital customers in understanding the vast array of products across all business units, sports, and brands. The creative team's specialized role included creating and maintaining visual and copy guidelines for efficient and on-brand production.

Here are some numbers per year that may help to understand the volume and complexity of work:

In 2020, we introduced inclusive casting, reflecting adidas's commitment to diversity. We also incorporated product videos, providing unique selling points for a wide range of products.

In 2021 we rolled out a new content strategy for adidas introducing a new tiearing structure with elevated art direction for Tier 1 range of products.

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