Unlock your pro potential
Unlock your pro potential
Perform at your peak. From warm-up to cool down, self-proclaimed gym rats will go harder for longer when working out in CORDURA®, which offers added durability and improved mobility, and Techfit Control, which offers enhanced support for optimal output.
The name of the game? Smashing goals and making gains. Hit the floor ready to take it to the next level wearing performance-enhancing gym fits that’ll work just as hard as you do. Time to unlock your pro potential.
You know what they say—legends are made in the gym. When you're progress-obsessed and chasing serious gains, the trick to smashing your personal best is stepping out onto the floor in gym fits that’ll work just as hard as you do. Time to unlock your pro potential so you can perform at your peak (and beyond).
Diamond Edge
Diamond Edge
Diamond Edge
For the new Diamond Edge Pack launch, we tell the story of a different training session. The mood is relaxed and friendly, but football skills are being sharpened from beginning to end. We created a film featuring young footballers having a relaxed, unofficial training session. Despite the friendly vibe, there is some serious work going on and the 3 franchises are the center of attention.
The film shows the story of the players arriving on the pitch. Both male and female talent is present, professional and amateur. They interact with each other in a very friendly, relaxed way and then the training session starts. We see exercises connected to each boot - speed, touch, and control. At the end, a friendly football match starts.
Credits
Wilf Eddings Creative Director
Quim Español Creative Lead
Karen Cardy Copywriter
Pieter Jansen Project Manager
Sonja Prins Producer
Joao Mestre Designer
C41 Production
Marco Vigano Director
Leone Photography
C41 Edition
Velosamba
Velosamba
Cycling has always been a part of Adidas, going back to the early 1950s when Adi Dassler first crafted cycling footwear. The iconic three white stripes on black leather have seen countless triumphs. As more people laced up for cycling over the years, we felt it was time for us to hit the road again. We embraced the challenge of making it clear to every avid cyclist out there: Adidas is back on the road. Our digital-first campaign pushes cyclists to their limits, whether it's on long-distance roads outside the city or navigating the busy urban commuting life.
Face covers
Face covers
Face covers made for sport
Claim your trophy
Adidas scored big during the 2018 French World Cup, aiming to win back followers and subscribers by giving away signed jerseys from Spain and Germany. The challenge was to create a visually stunning execution that could be shot indoors with minimal post-production. To cut through the football content overload on social channels, we crafted a short film framing the signed shirts as coveted 'trophies' to be won during the World Cup. The presentation showcased the shirts in a real, raw, yet premium and aspirational manner.
Credits
Richard Askin Creative Director
Quim Español Art Director
Mr. Frank Production Company
Wouter Verberkt DoP
Rutger van Leeuwen Director
Goodbye Gravity
The objective was to drive product desire & support sell-through for Alphaedge 4D while contributing to the brand’s innovation credentials using adidas 4d technology. adidas 4d is about two giants, adidas and Carbon, coming together to change the game with an unparalleled amount of innovation, imagination, radical thinking, and cutting-edge tech.
We showcased the combination of the beautiful, awe-inspiring results of sport and silicon valley together and the benefits to athletes. This is what happens when sport meets Silicon Valley.