Over the course of a few weeks, we rolled out free virtual experiences across social and digital channels to support our community in staying active, practicing mindfulness, learning, and seeking entertainment. Everyone, from our employees and communities to our athletes and artists joined the team, sharing their own experiences of how they creatively took care of themselves and others.

Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history.

Back in May, we invited our teammates around the world to rally and dedicate their workouts to a good cause: For every hour of tracked activity in our adidas Running and Training apps, we donated one dollar to the covid-19 Solidarity Response Fund of the World Health Organization.

The result of this collective effort was the creation of a global digital sports event where everyone was invited to participate to help reach the one-million-hour goal, making every minute count, regardless of sport, discipline, ability level, or current stage of lockdown.