As part of expanding our team influence with a digital-first content creation approach, we partnered with adidas women's business unit to launch the new range of adidas bras & tights for FW18 season. We created different stories around women in sports and products feet, feel, and function. These fluid content stories rolled out across different executions to complete a user journey to attract, engage, and convert from CRM, digital media, story landing pages down to ecom product campaigns to inspire and support our consumers in finding the perfect adidas bras and tights, becoming a new standard in adidas.

Credits

Charlotte Newbold Creative Director
Quim Español Art Director
Galini Zachou Producer
Govert Janse Editor
Johan Ahlqvist Designer
Paige Dorian Production
Ambassadors Edition house
Lotte Van Raalte First Photographer
Dante Second Photographer
Jeremiah Pitman DoP