Paolina Russo
Paolina Russo
Originals
Through the years, we've developed numerous campaigns for the adidas digital channel. Below, you'll discover a variety of projects tailored for originals business units and style, including commercial campaigns, product launches, collection debuts, and franchise introductions.
Paolina Russo
adilettes
adilettes
Expand your comfy zone
Over the pandemic, the home became your ultimate comfort zone. And now that you slowly start to venture outside again you realize: what if you forgot how to step out of it? We say, just bring it with you! For decades Adilettes have given you a comfy feeling anywhere you wear them. People of all ages, backgrounds, and style tribes have taken them from the shower onto the streets, from poolside into offices, and from home into the world.
So now that Adilettes come in woolly, cozy awesomeness, venture out beyond your doorstep, and feel at home wherever your fuzzy slippers will take you because it was never easier to
Expand your comfy zone.
Center Stage
Center Stage
Being truly comfortable in your skin is the new power dressing, post-pandemic.
While the general concept of "sexy" itself is complex and subjective, most will agree that it’s not necessarily a look—it’s more of a feeling. Being truly comfortable in your skin is the new power dressing.
A candid, innocently voyeuristic approach where to capture the urban city in motion. A documentary-style lens to showcase three adidas women.
We worked on various creative projects for the adidas CONFIRMED app between 2020 and 2022, starting from the early brainstorming stages to the final launch. Over two years, we contributed to launching and crafting seasonal stories for the CONFIRMED app.
Our work involved designing experiences, organizing events, and creating engaging stories. We handled everything from visuals, writing, and animations to contributing to the overall creative direction shaping how people experience the app.
We put together a mix of editorial content and stories about products for the CONFIRMED platform. This content includes detailed articles, membership experiences, and stories about different products.
Seasonal LookBook
We kicked off the first-ever quarterly CONFIRMED Footwear Lookbook to give our sneakerheads a sneak peek at what's coming up. Photographer Gilleam Trapenberg lent us his vision to bring it to life by creating sets that mimic the light from different seasons. The content was not only on the app but also in a printed zine available in adidas Originals stores across NYC, Tokyo, LA, Paris, and Berlin.
To match the exclusive vibe of CONFIRMED, we turned parts of the app experience into a printed zine distributed in select adidas Originals stores globally. The zine featured exclusive content available only to those lucky enough to snag a copy.
We also had a quick chat with Gilleam Trapenberg, the man behind the camera, to get to know him and find out why he partnered with CONFIRMED. This interview was exclusively served up to members on CONFIRMED and anyone lucky enough to have the zine, granting them access to this special content within the app.
Golden ticket
Adidas Members Week SS22 brought back the Golden Ticket on Confirmed, guaranteeing winners a month of success in all draws. Our campaign highlighted the exclusivity of limited-edition sneakers, likening them to luxury items. Through the "World Without LS" concept, we created an inclusive online space, making the experience accessible to all major cities.
In the teaser phase, we used vintage computer graphics to build anticipation, reflecting the digital struggles of sneakerheads. We playfully transported them through a portal to a world beyond digital—an ideal realm where every raffle they join ends in a win.
The campaign graphics dropped subtle hints at coordinates guiding enthusiasts to a venue in each key city. At these locations, we hosted vibrant celebrations immersed in our unique visual universe. Attendees were not only treated to an immersive experience but could also join a Golden Ticket raffle and engage in various interactive elements.
To guarantee that everyone felt like a winner during Members Week, all participants on the hunt for the Golden Ticket were rewarded with an exclusive limited-edition poster. Each poster was personally signed by our main campaign artist, Vasya Kolotusha, adding a special touch to commemorate their participation in this exciting event.
CONFIRMED Membership LookBook
To promote the fresh membership offering from Confirmed, we decided to craft a seasonal lookbook. The concept revolves around a group of youngsters going about their daily lives—waking up together, getting stylish haircuts, savoring comfort food at the local snack bar, and witnessing Amsterdam's sky turn purple during sunset. This series captures the unique togetherness that is exclusive to the youth.
