adiClub
adiClub
adiClub is one of the largest membership programs in the world. Season after season we have iterated on the learnings and progressed from the basic Creators Club service to the current adiClub program. With an omnichannel glocal strategy, and a points redemption system it has become a pillar of adidas strategic plan and stars two brand moments per year.
Members Week identity
Zines are synonymous with passion and a desire to share your creativity with the world. Taking inspiration from adiClub’s previous scrapbook theme, this new unique direction celebrates those who love sharing what brings them joy.
The asymmetric logo is our hero logo. However, based on the design and clear space, we have provided flexibility to use other options.
Color packs are defined for each activation
Graphic elements
We created specific rules for CONFIRMED reflecting a digitised environment.
Members Week 23
Members Week 23
Members Week SS23
adiClub rewards people for doing what they love. It is a celebration of the people and culture that make up adidas. this membership program connects everyone from sneakerheads and athletes to people who just love their weekly runs. It’s a club that rewards people for doing what they love.
Members Week is an event to celebrate and grow membership. It is an important moment in the calendar for adidas, that takes place twice a year. it’s when we inspire, celebrate, and reward our 300+ million members with exclusive content, dedicated products, and unique experiences.
Members Week it is dedicated to helping members unlock more of what they love. we do this by leveraging access, partner credibility, and activating our expertise across adidas platforms and apps.
Members Week SS23 Case Study
Members week FW23
adiClub rewards people for doing what they love. It is a celebration of the people and culture that make up adidas. this membership program connects everyone from sneakerheads and athletes to people who just love their weekly runs. It’s a club that rewards people for doing what they love.
Members Week is an event to celebrate and grow membership. It is an important moment in the calendar for adidas, that takes place twice a year. it’s when we inspire, celebrate, and reward our 300+ million members with exclusive content, dedicated products, and unique experiences.
Members Week it is dedicated to helping members unlock more of what they love. we do this by leveraging access, partner credibility, and activating our expertise across adidas platforms and apps.
Creators Club
Creators Club
In 2019 we launched a pilot in the US. It was called Creators Club planted the seed for the first global membership program that by now rolled out in over 60 countries and has over 250M users.
Creators Club
We defined the creative concept, visual identity & tonality to bring adidas membership MVP to life in the US focusing on the contrast between outside membership and inside membership.
Program pitch reel
Members Week 21
Members Week 21
All matter in the universe exists in one of three states: solid, liquid, and gas. To move from one state to another involves a complete change in its internal structure and a transfer of energy. Each state has its unique properties and abilities.
The world we live in today is constantly changing. The idea of different states represents how we can adapt to a shifting situation and take advantage of the new possibilities it brings. We will use the three states as ways of exploring different textures and visuals, that will then form the base of our visual identity.
Creators Club Week
Creators Club Week
Creators Club Week
Creators Club Week was our first-ever digital festival that celebrated the best of adidas and brought creators from all over the world together with the best athletes, artists, and designers to learn, create, and sweat. For one week, we showed everyone the power of connections.
Be Human
Imagine sharing your excitement for Creators Club Week with a friend. How would you talk about it? How would you actually say it to someone who’s right in front of you? Write like you speak. Focus on the enticing benefits and one-of-a-kind experiences. Avoid marketing language. But most of all, keep it real.
Be Direct
When you write about any aspect of Creators Club Week, don't beat around the bush. Whether it’s about a product or an experience, talk about how it feels or makes you feel. Remember there’s no reason to describe what they can already see. Say it clearly and get to the point. Too many technical details will only create confusion.
Be Passionate
Before you start writing, ask yourself this: If I don’t understand how this product/experience works, how can someone else? If you're faking it, the reader will see right through your words. Know your stuff and speak to them - not at them. Remember that passion inspires action.
Be Original
We don't follow trends. We create them. With the right words, we can be leaders. Resist ticking boxes and forming generic details. Find the heart of the story and get creative with it, even if it means taking a risk. This is how we set ourselves apart.
Three unique stages played host to some of the biggest names and hottest drops in adidas sport, style, and beyond. At every level of the experience, the members were encouraged to shop with additional discounts, exclusive digital gift vouchers, and surprise gifts for high AOV spent.
Sport stage
Style stage
Sustainability stage
The display of posters are a combination of branding posters and content posters. The branding posters introduce Creators Club Week by displaying the festival logo, the festival icon and the adidas Badge of Sport or adidas Originals logos. The content posters visualize the different themes and topics by introducing talents and products.
Case Study