Monofit

A young child’s appetite to explore, play and try new things develops way faster than their ability to complete complex motor skills – such as putting on conventional shoes.

In SS23 adidas launched Monofit – a uni-fit shoe that aims to make this problem a thing of the past. We created an inspiring campaign that tells the story of how Monofit empowers kids to focus on all the good things about being little – exploring, having fun and trying things on their own for the first time.

To capture the mood of early adventures as well as educate parents about the product we joined a gang of 4 kids aged between 2 and 4 for a day of playing together. We utilised POV shot footage to tell the story of Monofit empowering the children through a day long adventure. We followed the kids as they played simple but fun games together – think hide and seek, jumping up and down on a sofa together, or a game of tag. All the activities we see them doing dial into the USPs of the Monofit shoe, which all the kids are wearing.